Nesting ideas

Advice Booklet
I put together “The small book of Big Advice” with the purpose of creating a self-initiated project based on my work at LUU that would combine my illustration skills with a desire to change something in people’s lives.

Advice Booklet

I put together “The small book of Big Advice” with the purpose of creating a self-initiated project based on my work at LUU that would combine my illustration skills with a desire to change something in people’s lives.

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This project set by agency Exposure NY set us the “task of pitching the idea of a movie via created and found imagery - concept, title, subject matter, visual style, typography and promotion. The feeling of the movie has to be delivered in one physical and one digital execution”.
My movie explores a love story in a dystopian society, where physical contact has long been prohibited due to increasing world population. The two characters in love yearn to touch, but are not allowed by authority. My physical execution is a booklet containing shots of suburban areas of Bucharest with signs that would be found in a society living under these coercive condition. The texture of the print is very rough, creating a sensory experience that links in with the short film. My digital is a short film that captures the innocence of the character’s love and their desire to touch. As part of the promotion, the film can be found here.

This project set by agency Exposure NY set us the “task of pitching the idea of a movie via created and found imagery - concept, title, subject matter, visual style, typography and promotion. The feeling of the movie has to be delivered in one physical and one digital execution”.

My movie explores a love story in a dystopian society, where physical contact has long been prohibited due to increasing world population. The two characters in love yearn to touch, but are not allowed by authority. My physical execution is a booklet containing shots of suburban areas of Bucharest with signs that would be found in a society living under these coercive condition. The texture of the print is very rough, creating a sensory experience that links in with the short film. My digital is a short film that captures the innocence of the character’s love and their desire to touch. As part of the promotion, the film can be found here.

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Recycling Signage

As a Graphic Design Assistant at Leeds University Union, I was given the task to create a series of Recycling signs to be used around the Union. The designs had to follow LUU brand guidelines, be fresh, fun and informative.

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Marks and Spencer brief - Our task was to create a range of gift items, design their packaging and think about a pop-up shop identity in which these items would be sold.
My idea was to target 35-44 year old business men, with a high income and provide them with a M&S shop that exclusively sells luxurious wines. Men this age fall into the category of “Grab and Go” - they don’t usually dedicate much of their time for gift-browsing. For this reason, the shop offers a wide range of wines which are suitable for a number of possible occasions: wife’s birthday, anniversary, dinner parties, meetings etc. By having a limited, exclusive range, men are more likely to find what they need more quickly. The range consists of 6 wines, each from one of the following coutries: Argentina, France, Spain, Italy, Germany and Portugal. All of them are at their Peak Age, which means they are very high quality. Each bottle label is marked with a file blocked illustrated letter, which signifies the starting letter of the country of origin. In addition, the illustrations inside contain symbolism from the respective country. The caps and labels help the customer navigate the range; the caps have a particular function, as the wines will be displayed in modular drawers and the bottle’s cap will signal the type of wine. The shop identity is reminiscent of a traditional wine cellar, built with bricks and wood. The products are packaged either together with sets of 2,4 and 6 glasses (the customer can choose the wine and pop it into the glass packaging) or separately in a special bag.

Marks and Spencer brief - Our task was to create a range of gift items, design their packaging and think about a pop-up shop identity in which these items would be sold.

My idea was to target 35-44 year old business men, with a high income and provide them with a M&S shop that exclusively sells luxurious wines. Men this age fall into the category of “Grab and Go” - they don’t usually dedicate much of their time for gift-browsing. For this reason, the shop offers a wide range of wines which are suitable for a number of possible occasions: wife’s birthday, anniversary, dinner parties, meetings etc. By having a limited, exclusive range, men are more likely to find what they need more quickly. The range consists of 6 wines, each from one of the following coutries: Argentina, France, Spain, Italy, Germany and Portugal. All of them are at their Peak Age, which means they are very high quality. Each bottle label is marked with a file blocked illustrated letter, which signifies the starting letter of the country of origin. In addition, the illustrations inside contain symbolism from the respective country. The caps and labels help the customer navigate the range; the caps have a particular function, as the wines will be displayed in modular drawers and the bottle’s cap will signal the type of wine. The shop identity is reminiscent of a traditional wine cellar, built with bricks and wood. The products are packaged either together with sets of 2,4 and 6 glasses (the customer can choose the wine and pop it into the glass packaging) or separately in a special bag.

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Hobby brief
The brief was to choose an unfashionable hobby and make it popular again. I chose embroidery and aimed my campaign at hipsters. Since hipsters are avid lovers of all things genuinely vintage and retro, I designed an embroidery kit that mimics one from the 40s-50s. The kit, available in limited number in vintage shops, contains an instruction booklet, needles, thread and a starter “rabbit” badge. Since my target market is not influenced by common advertising, I chose to persuade them to do embroidery in a different way: the more embroidered designs they do, the closer they are to receiving a higher level badge. Badges are awarded as follows: Fox - 5 designs, Owl - 15 designs, Deer - 30 designs, Bear - 50 designs. The idea behind the badges is that hipsters would wear them to parties and promote the entire campaign.

Hobby brief

The brief was to choose an unfashionable hobby and make it popular again. I chose embroidery and aimed my campaign at hipsters. Since hipsters are avid lovers of all things genuinely vintage and retro, I designed an embroidery kit that mimics one from the 40s-50s. The kit, available in limited number in vintage shops, contains an instruction booklet, needles, thread and a starter “rabbit” badge. Since my target market is not influenced by common advertising, I chose to persuade them to do embroidery in a different way: the more embroidered designs they do, the closer they are to receiving a higher level badge. Badges are awarded as follows: Fox - 5 designs, Owl - 15 designs, Deer - 30 designs, Bear - 50 designs. The idea behind the badges is that hipsters would wear them to parties and promote the entire campaign.

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Visualise Time (24 hours)
For the individual, time is relative and subjective, but for the human body, time ticks at the same pace for everyone. In order to make people celebrate time, I chose to illustrate what the body is capable of doing in just 24 hours. An infographic approach to this brief was my best solution, because it presents raw data that shocks and entices the audience to reflect on the matter of time. The visuals can be used as medical pamphlets, bookmarks, newspaper spreads or posters.

Visualise Time (24 hours)

For the individual, time is relative and subjective, but for the human body, time ticks at the same pace for everyone. In order to make people celebrate time, I chose to illustrate what the body is capable of doing in just 24 hours. An infographic approach to this brief was my best solution, because it presents raw data that shocks and entices the audience to reflect on the matter of time. The visuals can be used as medical pamphlets, bookmarks, newspaper spreads or posters.

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“Make the invisible visible” - Electricity

My solution is based on the idea that the power button symbol can easily morph into the letter e, which represents electricity. Since electricity revolves mainly around the idea of light, I decided to “light” up the e, making the animation more exciting and visually appealing. I used a very clean, simple visual language because I felt that nothing more than basic elements are needed to explain a basic concept.

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Illustrations_1
A first collection of various illustrations, ranging from university projects to personal work. It is only as an illustrator that I find complete freedom of expression.

Illustrations_1

A first collection of various illustrations, ranging from university projects to personal work. It is only as an illustrator that I find complete freedom of expression.

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LUUMS Concert Posters
A series of posters advertising several upcoming concerts of the Leeds Student Music Society.

LUUMS Concert Posters

A series of posters advertising several upcoming concerts of the Leeds Student Music Society.

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UK Seasons

Although the seasons in the UK are starting to mix and blend, there are still noticeable differences between them. My research shows that the seasons are most easily distinguished in terms of temperature and natural phenomena. For this reason, my solution to the brief consists of changing the degree sign of the Celsius C to reflect my findings. In order to differenciate between the two cold seasons (Autumn, Winter) and the two warm ones (Spring, Summer), I chose to have a black filled degree sign for the cold and a white filled for the warm. Black/White stands for the number of hours of daylight we have in these seasons.

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Typography

A set of typographic visuals, created in response to university briefs, due to personal drive or as friendly favours.

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